This project aims to solve the following question: How can we help college admissions counselors more effectively recruit and counsel prospective students? User research indicates that this group relies heavily on data to make decisions, including demographic, academic, and socioeconomic variables. This led us to hypothesize that an interactive data visualization with these variables would help the counselors in their jobs.
We created Tableau dashboards to visualize a subset of the High School Longitudinal Study of 2009 dataset from the National Center for Education Statistics. These dashboard focused on students’ future plans and preferences for their postsecondary education institutions. By visualizing this dataset, we could show the issues that are important to students from different demographics, such as income and ethnicity, which would help recruiters reach out to a diverse group of prospective students.