Vera Ranguelova

Summary

Results-oriented Senior Marketing Product Manager, with an educational background in medical sciences and liberal arts, specializing in marketing and design for the healthcare industry. I have proven expertise in B2B Product Marketing, Market Research, Sales Enablement, and Digital Design. I have demonstrated success in driving marketing for product launches and cultivating strong client relationships.

Professional Skills
– Online Marketing
– Customer Insights and Competitive Analysis
-Social Media Marketing and Design
– Sales Support
– Marketing Communications and Materials
– Customer Presentations
– User Experience
– Brand Development and Management
– Web Design, Development (WordPress) and SEO
– Graphic Design
– Teamwork
– Problem Solving

Key Performance Indicators 2023
– LinkedIn Metrics – Achieved visitor increase of over 20% and grew the follower count by more than 30%
– Email Marketing – Accomplished consistently high opening rate of over 30%.
– Keya Medical Website – Achieved remarkable growth in website users, exceeding 39%, elevated page views by more than 64%, captured a 30% increase in US-based views, enhanced home page visits, surpassing 73%.

Education
– Certificate: User-Centered Design Certificate, University of Washington, WA
– BA and MA, College of Liberal Arts and Sciences, University of Iowa City, IA
– Medical Sciences, Medical University Sofia, Sofia, Bulgaria

Work Experience
Senior Marketing Manager Consultant, Keya Medical, Seattle, WA | October 2022 – Present
– Led digital marketing (email, social media, web) and design of marketing materials for the successful product launch of an FDA-cleared AI medical imaging software in the USA and EU markets.
– Conducted comprehensive market research to identify trends and opportunities, guiding business development and sales strategy.
– Collaborated with the VP of Market Development and sales team to execute effective B2B marketing campaigns, resulting in a 20% boost in client acquisition.
– Managed brand marketing for tradeshows and led B2B cobranding campaigns.
– Led web design, development, and technical support, contributing to remarkable growth in website users, page views, and home page visits.
– Oversaw the design and content management of product sales packages across multiple formats.

Artist and Business Owner of Flameart Studio
https://flameartstudio.com and https://flameartstudio.etsy.com, 2017-Now
– Coordinated and executed commissioned art projects, which included working closely with clients
– Managed the E-commerce aspect, an Etsy shop, and client communications
– Led social media efforts by creating engaging content, and designing and maintaining the web showcase of the art portfolio

Design Lead, Keya Medical, Seattle, WA | January 2020 – July 2022
– Led design and marketing services at Keya Medical, supporting business development and contributing to the product’s FDA clearance in 2022.
– Acquired skills in product presentations, lead generation, and market and competitor research in the challenging environment of a medical tech startup.
– Successfully managed marketing and brand for trade shows and industry-related events.
– Developed digital and print materials, video production, web, and presentation design.
– Managed product profiles and marketing for third-party online technology vendor platforms.

Senior Visual Designer, CuraCloud Corporation, Seattle, WA | May 2018 – December 2020
– Responsible for brand development, web and print design, marketing, and support for the business and product development teams.
– Developed three websites for the US and international branches of the company.
– Created visual assets and content for social media and email campaigns.
– Led marketing and booth designs for trade shows and conferences.

Senior Designer, Providence, Seattle, WA | March 2014 – October 2017
– As a lead graphic designer within the Marketing and Communications department, I worked closely with marketing, strategy, and operations teams and oversaw a wide range of design responsibilities, including print and digital media, UX design, infographics, presentation design, website/mobile design, ensuring a cohesive and visually compelling brand presence across all platforms.

Graphic Designer, Providence Health & Services, Seattle, WA | November 2010 – March 2014
– Collaborated with cross-functional teams and precise management of brand requirements for a multitude of design projects encompassing a range of marketing materials, such as brochures, posters, banners, and digital assets. Gained strong proficiency with Adobe Creative Suite, Microsoft Office Suite, and various other design software has enabled me to consistently produce high-quality and visually captivating graphics.

Business Owner, RU4, LLC, Seattle, WA | November 2010 – Now
Provided marketing, web design, and graphic design services to small businesses and not-for-profit organizations:
– Keyamedna Inc, Seattle
– Health Innovation NW, Seattle
– Agate Point Consulting, LLC, Seattle
– Crea Affiliates, LLC, Seattle
– Humanities Washington, Seattle
– United Way King County, Seattle
– Parr Price Law, Olympia
– FamilyWorks Seattle, Seattle

Awards
– Hermes Creative Awards, MarCom Creative Awards, Graphic Design USA, Communicator Awards, Lucky Strike ArtPack